Product ThinkingEstimationMetricsBehavioural Questions

Video Conferencing Tool Metrics

What metrics will a product manager at a video conferencing software company such as Microsoft Teams use to track performance using the AARRR framework?
Level
Advanced
Market
SaaS
Tags
#aarrr

Here are the metrics using AARRR framework

AARRR Metrics for Video Conferencing Software

Explaining some of the metrics:

  • Activation: The percentage of users who successfully complete the onboarding process and start using the platform can be a useful metric for evaluating the user experience and the ease of use of the software, like: # of user who schedule meeting within a week of sign up.
  • Retention: Average time spent on meeting by users will give a good idea to understand if users are coming back and scheduling more meetings.


What is your key activation metric for new users? and, why?

Percentage of users who schedule a meeting within a week of signing up.

  • This can be considered the "AHA moment" for the platform, as it indicates that users are successfully using the platform and beginning to experience its value.
  • The time it takes for users to reach this moment can also be measured, providing insight into the user experience and the ease of use of the platform.
  • Without scheduling a meeting, users may not fully experience the platform, and without experiencing the platform, they may not be willing to pay for it.
  • If a user has signed up for the platform, it means they have been acquired, but if they do not become activated (i.e. they do not schedule a meeting), it may indicate that they have turned to an alternative platform.