The north star metric for Spotify is likely the time spent listening.
Spotify is a music streaming service. Naturally, the goal of the company will be to increase the amount of time users spend listening to music through the platform.
- If they are successful in increasing the frequency of sessions, it can lead to more time spent listening.
- Similarly, if they are able to rope in more artists, it can also lead to more time spent listening as users discover new music.
- If they are able to acquire more customers, it can also lead to an increase in time spent listening as the user base grows.
- Finally, if they expand heavily into podcasts, it can lead to an increase in time spent listening as users discover new audio content on the platform.
Overall, the time spent listening is a key metric for measuring the success of Spotify, and it can be measured by tracking the total amount of time users spend listening to music or podcasts on the platform.