You are a product manager in a edtech company (Udemy) and revenue is declining for this month alone. You want to investigate why
Example use case: Revenue has declined by 5%. Panic.
Why is revenue declining?
Number of paid users were less this month. Conversion rate remained same.
Why are # of paid user declining?
Number of unique users reduced for December month
Why did # of unique users decline?
Number of users from social channel (Youtube) reduced for this month.
Why is that?
Overall youtube views decreased for similar channels and overall.
Probably because of the holiday period, users are watching non educational content