[5Why] Amazon 2

You are a product manager in a ecommerce company (Ex. Amazon) and after you released the new app update, you are finding that revenue is declining for the month.

Why is revenue declining?

Number of transactions have reduced

Why has # of transactions reduced?

Mobile user transactions have reduced compare to previous month

Why are the # of mobile transactions reduced?

50% of mobile app users are abandoning their cart


Because it is taking time move from add to card to final step of payment

Why is it taking time?

Too many third party plugins were added to track and measure the user data