You are a product manager in an ecommerce company (Ex. Amazon) and active users growth are flat-lining month over month
Why is active users growth stopped?
New customer acquisition rate is stable. Returning users are reducing
Why are returning users reducing?
Total usage time of app has declined
Why is that so?
For electronics section, the app browsing time has reduced - leading to overall decline in usage
Why is it that so?
They are finding less utility in this particular section
Why suddenly they find less utility in app?
We changed the categorisation of products