[RICE] Doordash

Product Manager at Food Delivery Platform (Ex.Doordash) uses RICE to find out which features to focus on for improving the existing referral program

Reach - # of unique users it will affect (Relatively Scaled 1-100)

Impact - impact on improving rate of referrals (0.25 = Minimal; 0.5 = Low; 1 = Medium; 2 = High; 3 = Massive)

Confidence - % confidence level (20% = Moonshot; 50% = Low Confidence; 80% = Medium Confidence; 100% = High Confidence)

Effort - how many person months is required (Relatively scaled 1-5)