HEART is a simple framework to help you think through what is going on with your product with user centred metrics. Originally developed to improve user experience It is an acronym than stands for
For each of this, you will track
Tip: Customer journey doesn’t follow the acronym. It follows ATERH
For product managers to prioritize features and improve user experience. It can be used by UX teams too.
HEART framework is flexible and can be used for a single feature or the whole product in itself.
An example use case for Happiness:
What do you wish to happen? - I want user satisfaction
How to measure user satisfaction? - App store rating
Metric to measure app store rating - Changes in app store rating month on month