β˜• Starbucks Delivery MVP
Level
🌴 Advanced
Category
Delivery App
Goal
🚲 Minimum Viable Product

Context

Starbucks is the world's largest coffeehouse chain and has 15000+ stores in the US alone. They sell Coffee, Handcrafted Beverages, Fresh Food like pastries, Sandwiches and also sell consumer products - coffee, tea and ready-to-drink - bottled drinks. They have a good adoption for the Starbucks app which offers customers the fastest way to pay and earn Stars through the Starbucks Rewardsβ„’ loyalty program

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You've joined Starbucks as Senior Product Manager

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Problem Statement

F&B brands are facing a threat from food delivery service apps like Uber Eats, and DoorDash which impose commission fees on restaurants. They want to set up an alternative channel to accept delivery, take away and dine-in orders.

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Things to do

Build an MVP to meet the objective of setting up an alternative channel to accept delivery, take away and dine-in orders.

  • Target market
  • MVP
  • Feature Prioritisation
  • Journey map
  • SWOT
  • Go-to-market plan

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