Starbucks is the world's largest coffeehouse chain and has 15000+ stores in the US alone. They sell Coffee, Handcrafted Beverages, Fresh Food like pastries, Sandwiches and also sell consumer products - coffee, tea and ready-to-drink - bottled drinks. They have a good adoption for the Starbucks app which offers customers the fastest way to pay and earn Stars through the Starbucks Rewards™ loyalty program
You've joined Starbucks as Senior Product Manager
F&B brands are facing a threat from food delivery service apps like Uber Eats, and DoorDash which impose commission fees on restaurants. They want to set up an alternative channel to accept delivery, take away and dine-in orders.
Build an MVP to meet the objective of setting up an alternative channel to accept delivery, take away and dine-in orders.
Start building your case study presentation with product5x guided case study template