Context

Lifesum is a digital health platform that helps users to develop healthy eating habits at scale. They have 55M+ users, and their core markets are in Europe and US. The app offers simple tracking of meals, exercises and habits. They also offer meal plans, diets and recipes.

‍

‍

You've joined Lifesum as Head of Product

‍

Problem Statement

Although many users download the app, very few users realise the capabilities of the app. You are tasked to envision a roadmap finding ways to activate more users towards the real value of the product.

‍

Things to do

Consider the new features that will help you increase activation - help users realise the capabilities of the app and revenue at the same time, how the new features will fit in with the existing set of features, and other factors.

• Figma wireframes are preferred
• Market sizing
• Business opportunity
• Monetisation strategy, if any
• Go-to-market plan
• Minimum Success Criteria (Metrics)

‍

Start building your case study presentation with product5x guided case study template

‍