Lifesum is a digital health platform that helps users to develop healthy eating habits at scale. They have 55M+ users, and their core markets are in Europe and US. The app offers simple tracking of meals, exercises and habits. They also offer meal plans, diets and recipes.
You've joined Lifesum as Head of Product
Although many users download the app, very few users realise the capabilities of the app. You are tasked to envision a roadmap finding ways to activate more users towards the real value of the product.
Consider the new features that will help you increase activation - help users realise the capabilities of the app and revenue at the same time, how the new features will fit in with the existing set of features, and other factors.
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