Instagram is a social media platform that emphasises photo and video sharing. Through likes, comments, shares, and saves, users can engage with other people's content.
With over 1 billion monthly users, Instagram is currently the fourth most popular social media platform in the world as of 2021 - additionally growing its audience by 16% on a quarterly basis.
You’ve joined Instagram as a Product Manager.
You believe that the large user base your app currently has makes it the ideal time to expand your verticals, and you want to introduce gaming within the current app. You want to release the feature as an MVP and assess the outcomes based on the input from the current users. You're confident that this will be Instagram's next step toward becoming one of the most interesting and engaging online communities.
Feature in your MVP for the current platform (consider the new features that will help you increase retention and revenue at the same time, the data and insights you'll need to support your recommendations, how the new features will fit in with the existing set of features, and other factors).
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