πŸ’¬ Slack Growth
Level
πŸͺ΄ Intermediate
Category
Productivity
Goal
πŸ“ˆ User Acquisition

Context

Slack is a messaging and communication app for teams and workplaces to be used across multiple devices and platforms, and is equipped with robust features that allow users to not only chat one-on-one with associates but also in groups. As of 2022, there are more than 10 million users in Slack.

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You’ve joined Slack as Senior Product Manager.

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Problem Statement

You realised that, up until now, your area of expertise has been mostly serving businesses and organisations because your application is geared on enhancing workplace collaboration.

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However, with offices opening up, Β your CEO worries that Slack can become obsolete and lose the upward growth trajectory they have been on.

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You are asked to improve the present app in order to attract users who are looking for communication channels, breaking your connection with only workplaces.

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Things to do

Product features to be rolled out on the current platform. Think of users whom you can target and the changes they would like to see; Think of how to make Slack as the go-to platform for these users and so on.

  • Figma wireframes are preferred
  • Market sizing
  • Business opportunity
  • Monetisation strategy, if any
  • Go-to-market plan
  • Minimum Success Criteria (Metrics)

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