Context

Olx is a free classifieds platform to buy and sell within your neighbourhood. Olx brand is active in Brazil, India, Indonesia, Portugal, Romania, and more countries. Sellers have a good success rate in selling and find posting products to be a seamless experience

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You've joined Olx as senior product manager

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Problem Statement

First-time users are not aware of the value proposition right away. There seems to be a low trust factor over sellers, buyers and products on the platform. You are tasked with improving the first-time user experience and project assurance and legitimacy

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Things to do

Identify improvements in the product to increase adoption and first-time user experience. Reduce the risk of drop-off.

• Figma wireframes are preferred
• Market sizing
• Business opportunity
• Monetisation strategy, if any
• Go-to-market plan
• Minimum Success Criteria (Metrics)

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